Tips For Creating Great Explainer Videos

Creating great explainer videos isn’t as hard as you might think. With the right tools and some creativity, you can easily create an amazing explainer video for your digital marketing campaign. Here are a few tips to help you get started:

1. Make It Short and Sweet

Explainer videos should be short and to the point. Aim for a length of between 30 seconds and 2 minutes. Any longer and viewers may lose interest or become overwhelmed.

2. Keep It Simple

Explainer videos should be easy to understand and should be tailored to your target audience. Keeping the message short and telling a simple story can help make the video more engaging and effective.

3. Use Professional-Grade Graphics

Using professional-grade graphics will help ensure that your explainer video looks and sounds as good as possible. You can use a video animation software or find a professional to create your explainer video.

4. Include a Call to Action

Make sure to include a call to action so viewers know what to do next. Include a link to your website or social media page, or ask them to sign up for your newsletter.


Animated explainer videos are an effective tool for increasing engagement and conversions. They are also cost-effective and can be used to support mobile and social media platforms. So, if you want to add a fun and engaging element to your digital marketing strategy, consider using animated explainer videos. With the right video animation software and some creativity, you can easily create an amazing explainer video that will captivate potential customers and make a real difference to your business.

Leave a Comment