January 23, 2023
Media and entertainment catalog management company Fabric has acquired Internet Video Archive (IVA).
For the past 18 years, IVA has been delivering film, TV and gaming promotional content to some of the biggest names in the media industry. IVA’s database has entertainment trailers, as well as movie and TV metadata. IVA also provides insights on daily trending titles, rankings, future releases, and links to view or purchase content.
“This acquisition enables Fabric (whose clients include Warner Bros. Discovery Channel, Paramount Universal, HBO, MGM, and FOX) to deliver by instantly matching titles to IVA’s library and enabling data sharing between Fabric customers. greater value,” to the company’s release.
“As mutual customers requested IVA to integrate with Fabric, it was clear that our two services were highly complementary,” said IVA president Rhodes Mason in a statement. “Fabric’s ability to connect supply chain systems and manage and enrich titles is a great fit for IVA. This combination enables enrichment and data matching with the potential to instantly update tens of millions of consumers on IVA’s content discovery platform. This benefits IVA’s Customers get real-time data as it is created and give Fabric’s customers greater control over where that data comes from. The combination of the two companies will allow customers to effectively take advantage of all the new and innovative entertainment products that exist today and in the future.”
Founded in 2018, Fabric manages over 20 million titles for its clients.
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In a statement, Fabric CEO Rob Delf said: “Integrating IVA’s services natively into the Fabric platform will help to more easily standardize our customers’ catalog of titles, provide insights into their marketing, and verify the quality of their streaming experience. licensing on the platform.” “Ultimately, this acquisition is about listening to what our customers want and coming up with ways to deliver more value through our tools and services. This acquisition will only accelerate Fabric’s ability to efficiently and cost-effectively manage customers in one place The ability to catalog titles and be able to share that information with greater control and accuracy.”